Digital Producer specializing in Front-End Development and Marketing Automation, skilled in producing static, dynamic, automated, and tailored content experiences for audiences empowered by performance data, cultural insights, and demographic research.
I have led the development and execution of successful B2C/B2B campaigns via Email, SMS, Push, and Direct Mail channels for audiences up to 5M subscribers in addition to drafting lifecycle programs and designing creative assets for highly trafficked websites, apps, and landing pages for leading consumer brands – onsite – based in NYC, LA, and the Silicon Valley.
I strongly believe in a philosophy of marketing FOR the market instead of only marketing to it.
HTML/CSS, Manual Photography [DSLR], Architectural/Engineering Drawing, Print Design, Digital Design, Copywriting, Blogging, Video Editing.
Braze, Iterable, Salesforce Marketing Cloud, Pardot, Exacttarget, Marketo, Eloqua, Emma, Mailchimp, CheetahMail, Jira, WordPress, Drupal.
Dreamweaver, Photoshop, Indesign, Premiere, Acrobat, Figma, Sketch, Word, Excel, PowerPoint, Google Sheets, Google Docs, Google Slides.
E X P E R I E N C E
My roots as a designer blended with my tech experience and passion for cultural advocacy has allowed me to be an integral part of prominent promotional and social impact campaigns at iconic media brands, innovative tech startups, and culture shifting non-profit organizations.